marketing
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The Glitter, the Grind, and the Gaslight: My Brush With a Real-Life Machiavelli
The post details the rise of Tara, a Machiavellian colleague who excels in manipulation to achieve success. While she initially charms her coworkers, her tactics involve appropriating ideas and undermining rivals, leading to her promotion. Ultimately, her lack of integrity… Continue reading
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My data is worth less than a cappuccino — So why are companies getting rich off it?
I took a data value test in my robe and found out I’m worth less than a cappuccino. Meanwhile, Big Tech is raking in billions. Here’s how I started reclaiming my digital space — one cookie rejection at a time. Continue reading
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Who’s really shopping: me or the algorithm?
I like to think I’m in control of what I buy. But lately, I’ve started to wonder—am I actually choosing, or is the internet just really good at guiding me? One minute, I’m casually thinking about a cozy vanilla perfume.… Continue reading
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Branding is a scam… or is it genius?
Branding is not what companies say, it’s what we believe. Continue reading
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The price of pretty: How marketing makes us work for brands
Since starting my marketing degree at the University of London, I have started seeing marketing differently. I used to think of it as just about selling products, but now I see how it shapes how we live, present ourselves, and… Continue reading
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