brokebella
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My resume’s on the menu (and I didn’t even get a free drink)
So there I was, drinking my chamomile tea and idly Googling myself (don’t judge), when I stumbled upon a headline that made my throat go dry: “LinkedIn data breach affects 700 million users.” That’s… almost everyone on LinkedIn. Including me.… Continue reading
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Spotted: A mouse with a masterplan (and a ton of my data)
I went down a rabbit hole about theme parks and data, and now I can’t stop thinking about churros, facial recognition, and how apps know my favorite Disney character. This post explores how companies blend behavior tracking with magical experiences—and… Continue reading
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My data is worth less than a cappuccino — So why are companies getting rich off it?
I took a data value test in my robe and found out I’m worth less than a cappuccino. Meanwhile, Big Tech is raking in billions. Here’s how I started reclaiming my digital space — one cookie rejection at a time. Continue reading
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How I booked a trip in my pajamas (and why M-Commerce is reshaping everything)
Shopping doesn’t start at checkout anymore—it starts on your phone, between sips of tea and saved reels. In this Brokebella-style reflection, I unpack how m-commerce has quietly taken over my life, making travel bookings, skincare restocks, and last-minute gifts feel… Continue reading
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Pavlova, panic, and a perfect UI: Grocery therapy, courtesy of Sixty60
What started as a desperate Eid grocery order turned into a full-on love affair with Sixty60 — the only app that understands my chronic illness energy budget and still gets the pavlova right. This is a story about logistics, lemon… Continue reading
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Flirting with beauty: Sephora, seduction, and the thrill of the perfect find
Walking into Sephora feels like stepping into a scene from a romance novel—soft lighting, the scent of luxury in the air, and a playlist that makes you feel effortlessly cool. This is not just shopping, it is flirting with beauty,… Continue reading
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Branding is a scam… or is it genius?
Branding is not what companies say, it’s what we believe. Continue reading
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A city designed for hustle: Joburg’s unspoken economy
This city is selling you something—are you buying it? Hackley’s discussion on psychogeography made me realize that Joburg isn’t just a city you live in. It’s a city that actively sells you an experience. Whether through its malls, taxi ranks,… Continue reading
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The price of pretty: How marketing makes us work for brands
Since starting my marketing degree at the University of London, I have started seeing marketing differently. I used to think of it as just about selling products, but now I see how it shapes how we live, present ourselves, and… Continue reading
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A letter I need to send to Heaven…
Growing up, I was one of the blessed people to have two full sets of loving, doting grandparents. All of them attended my wedding with tears of joy and proud smiles on their faces. My grandparents are a giant part… Continue reading
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