marketing
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Planting Seeds, Growing Skills: My Not-So-Linear Path Into Digital Strategy
While I was originally not inclined towards technology, I’ve realized the interconnectedness of digital tools and strategic thinking. My focus is now on building skills and understanding systems rather than pursuing formal titles. My goal is to create meaningful digital… Continue reading
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When the Message Gets Muddled: How Gossip Happens (and What Good Teams Do About It)
The article discusses the impact of informal communication within organizations, likening it to the telephone game where messages can become distorted. It offers strategies to maintain message clarity, such as providing context in communications, utilizing various channels consistently, and fostering… Continue reading
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When Nike tripped on its laces: how an ERP system nearly knocked out a giant
Nike’s early 2000s ERP rollout serves as a cautionary tale about hasty implementation of complex systems. Mismanagement led to significant losses, with over $400 million in damages. Despite initial failures, Nike restructured its approach, ultimately transforming its ERP into a… Continue reading
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Spotted: A mouse with a masterplan (and a ton of my data)
I went down a rabbit hole about theme parks and data, and now I can’t stop thinking about churros, facial recognition, and how apps know my favorite Disney character. This post explores how companies blend behavior tracking with magical experiences—and… Continue reading
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My data is worth less than a cappuccino — So why are companies getting rich off it?
I took a data value test in my robe and found out I’m worth less than a cappuccino. Meanwhile, Big Tech is raking in billions. Here’s how I started reclaiming my digital space — one cookie rejection at a time. Continue reading
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Flirting with beauty: Sephora, seduction, and the thrill of the perfect find
Walking into Sephora feels like stepping into a scene from a romance novel—soft lighting, the scent of luxury in the air, and a playlist that makes you feel effortlessly cool. This is not just shopping, it is flirting with beauty,… Continue reading
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Who’s really shopping: me or the algorithm?
I like to think I’m in control of what I buy. But lately, I’ve started to wonder—am I actually choosing, or is the internet just really good at guiding me? One minute, I’m casually thinking about a cozy vanilla perfume.… Continue reading
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Branding is a scam… or is it genius?
Branding is not what companies say, it’s what we believe. Continue reading
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