Ra’eesah
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My resume’s on the menu (and I didn’t even get a free drink)
So there I was, drinking my chamomile tea and idly Googling myself (don’t judge), when I stumbled upon a headline that made my throat go dry: “LinkedIn data breach affects 700 million users.” That’s… almost everyone on LinkedIn. Including me.… Continue reading
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Spotted: A mouse with a masterplan (and a ton of my data)
I went down a rabbit hole about theme parks and data, and now I can’t stop thinking about churros, facial recognition, and how apps know my favorite Disney character. This post explores how companies blend behavior tracking with magical experiences—and… Continue reading
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My data is worth less than a cappuccino — So why are companies getting rich off it?
I took a data value test in my robe and found out I’m worth less than a cappuccino. Meanwhile, Big Tech is raking in billions. Here’s how I started reclaiming my digital space — one cookie rejection at a time. Continue reading
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How I booked a trip in my pajamas (and why M-Commerce is reshaping everything)
Shopping doesn’t start at checkout anymore—it starts on your phone, between sips of tea and saved reels. In this Brokebella-style reflection, I unpack how m-commerce has quietly taken over my life, making travel bookings, skincare restocks, and last-minute gifts feel… Continue reading
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Pavlova, panic, and a perfect UI: Grocery therapy, courtesy of Sixty60
What started as a desperate Eid grocery order turned into a full-on love affair with Sixty60 — the only app that understands my chronic illness energy budget and still gets the pavlova right. This is a story about logistics, lemon… Continue reading
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Flirting with beauty: Sephora, seduction, and the thrill of the perfect find
Walking into Sephora feels like stepping into a scene from a romance novel—soft lighting, the scent of luxury in the air, and a playlist that makes you feel effortlessly cool. This is not just shopping, it is flirting with beauty,… Continue reading
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Who’s really shopping: me or the algorithm?
I like to think I’m in control of what I buy. But lately, I’ve started to wonder—am I actually choosing, or is the internet just really good at guiding me? One minute, I’m casually thinking about a cozy vanilla perfume.… Continue reading
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Branding is a scam… or is it genius?
Branding is not what companies say, it’s what we believe. Continue reading
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A city designed for hustle: Joburg’s unspoken economy
This city is selling you something—are you buying it? Hackley’s discussion on psychogeography made me realize that Joburg isn’t just a city you live in. It’s a city that actively sells you an experience. Whether through its malls, taxi ranks,… Continue reading
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The price of pretty: How marketing makes us work for brands
Since starting my marketing degree at the University of London, I have started seeing marketing differently. I used to think of it as just about selling products, but now I see how it shapes how we live, present ourselves, and… Continue reading
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